There are plenty of great books, blogs, and podcasts on how to (and why to) create your author newsletter. These resources have some fantastic information to help you piece together a smart marketing strategy that includes building an email subscriber list. (I've heard it, you've heard it..."It's all about The List!")

These books and resources inspire us with stunning success stories and equip us with solid strategies. But once we take this amazing new knowledge and turn it in the direction of our own newsletter, we're often left with The Big Question hanging over us, overwhelmed with possibilities and technology and how to keep up with the latest trends.

If you find yourself asking The Big Question (a.k.a. WHAT do I send to my email list?), you've come to the right place. With over fifteen years in marketing and design experience, and drawing on my work with professional authors, I have developed this very targeted course with you, the Writer, in mind. And I've intentionally called this course (and website) NewsletterCraft.

Why craft?

Because the writing life is a life spent developing and improving one's craft. As writers, this doesn't deter us or dismay us, this constant attention to craft. It thrills us. We are creators. We are craftsmen. We learn, explore, and delight to put our skills to the test.

So why do we writers freak out when it comes to writing a newsletter? After all, it IS writing.

Yes, it is marketing too. And a bit of self-promotion. And there's the technology side of things that can be intimidating. Especially at first.

But, dear Writer, at its most basic level, your newsletter content comes down to words on the page. And you, Writer, can rock this.

If you don't know your way around your email marketing service dashboard, or if you aren't skilled at Photoshop, when it comes to nailing your newsletter those things are helpful but not necessary. Not if you get the words right.

And if anyone can succeed at moving an audience with words, it's you.

Words are your tools. You know how to use them.

So, again, why is it so hard to get a newsletter right?

Maybe you've just been looking at this the wrong way.

Maybe, just maybe, once you clearly define yourself, your work, and your reader, you'll actually look forward to putting this newsletter thing together.

I bet you will.

I won't be surprised.

Because I've seen it happen. And I'd love to see it happen for you.